TIME LINE

1978
A BABY IS BORN
Hidesign begins with a two-person artisan workshop. The first markets are small alternative shops in Australia and the United States reflecting the brand’s rebellion against uniformity and mass production.

1982
HIDESIGN IN UK
Hidesign starts in UK and fast becomes a counter culture icon in the independent stores.

1984
SOLID BRASS BUCKLES in the factory
Commitment to craftsmanship and ecology leads to the development of our new solid brass buckles – no more zinc alloy electroplated buckles for Hidesign. Hidesign goes back to the old traditional skills of making bronze statues to sand cast solid brass buckles.

1985
First department store JOHN LEWIS
John Lewis in UK is the first department store to the carry the full line of Hidesign leather goods that now includes handbags and wallets, as well as weekend, toiletry and computer bags.

1988
HIDESIGN INTRODUCES GARMENTS
Hidesign successfully introduces leather garments including edgy jackets and thigh hugging long pants.

1990
Hidesign establishes its FACTORY IN PONDICHERRY
Hidesign establishes its first custom designed factory in Pondicherry, India. This exciting milestone confirms our commitment to innovation, fashion, technical excellence and local community employment. The factory expresses the brand values of Hidesign: beautiful natural ponds and waterfalls encircle raw brick architecture designed by Ray Meeker.

1992
ACCESSORY OF THE YEAR
Accessory Magazine UK chooses Hidesign’s “Boxy Bag” as Accessory of the Year. Princess Diana awards Hidesign this prestigious prize.

1997
Hidesign’s First International exclusive store in MOSCOW
Hidesign opens its first exclusive international store in Moscow.

1998
SOUTH AFRICA First emerging market
The emerging markets of Malaysia, South Africa, China and eventually India will become a major growth area for Hidesign.

1999
HIDESIGN LAUNCHES IN INDIA
Hidesign enthusiastically launches in India! Hidesign’s annual fashion shows to launch the new collection are a “Social Event”.

2000
AWARD WINNING Advertising Campaign
Marks the launch of our award winning campaign both in Europe and India.

2004
ALBERTO CIASCHINI joins as Hidesign’s Lead Designer
Hidesign introduces new lead designer, Alberto Ciaschini of Italy. Our multi-cultural design team continues to expand on the Hidesign signature look – creating classic styles with a contemporary edge.
Alberto’s first bag designed for Hidesign – Ayesha named after Dilip’s daughter.

2007
THE AGE OF COLLABORATION
Hidesign begins collaborations with various internationally well known groups as a part of its growth and expansion strategy.

2010
HIDESIGN LAUNCHES ITS FLAGSHIP STORE IN PONDICHERRY
Hidesign opens its four story flagship store at the heart of Pondicherry, with unique features like the Hidesign café on the top floor, museum pieces, heritage and story of Hidesign and art pieces.

2012
LAUNCH OF LUXURY DESIGNER LABEL ‘Alberto Ciaschini-handcrafted by Hidesign’
Hidesign proudly announces its luxury sub-brand designed by Alberto Ciaschini and forging the best creative alliances to foray into a new arena of customers.